New Books

Another addition to the series of books related to marketing which I have been posting

Some traveling, searching and ordering new books make this post on books a interesting collection of old and new ...

1. "Treasure Hunt- Inside the mind of the new consumer", A book which has been spoken and written about a lot. A last could get a copy ....

The book is about how middle-class consumers are trading down to low-priced products and services. trading up to premium ones, and avoiding the middle...

2. Stopwatch Marketing , while going thru the book at times one gets a feeling that nothing new is coming out but then....as one goes thru the book the value addition is there for the taking, For Ex - One of the models proposed in the book measures consumption on two axes: the disposition to spend time shopping and the net margin for a particular product or service. The output is a 2X2 matrix with four kinds classifications, impatient, painstaking, reluctant and recreational....

3. The Mind of the Market By Michael Shermer, A Book on the hidden psychology and biology that shape the way we think about money..

4 Design of Future things by Donald Norman , the new book from him where in he is looks into the future and the related design issues. The other two books of the author which i thought were related and useful were Emotional Design and Design of Everyday things - which is a classic and must read....

5 The Halo Effect By Phil Rosenzweig, I was attracted to this book as it talks about the errors of logic and flawed judgments that distort the understanding of the real reasons for a company's performance. The book is sort of against the genre of books like In search of Excellence, Built to last and Good to great............


6 Value Merchants By James Anderson, Nirmalya Kumar and James Narus. Book on customer value management........

7 Here Comes Everybody By Clay Shirky, is a book which looks at how consumers are coming together to create thins like wikipedia, he tries to document how internet, blogs are changing the world we know...

8 CKP along with M S Krishnan come out with their new book, The New Age of Innovation, a sort of sequel to the earlier books future of competition and Fortune at the bottom of the pyramid ....written by CKP.

9. A Whole New mind, Daniel Pink. This is a book which has been recommended by many people ...Tom Peters, Seth godin. In fact Tom Peters has hailed him as the modern economy Copernicus ....

10. Presentation Zen , again a book which i had been after for a long time..............Started following the blog written by the author and ultimately bought the book, though most of his ideas are on his blog the book still helps. Has many insights on making effective presentations. A typical book shop has many books on making presentations, but this one is class apart and can be of much use to people who make presentations day in and day out....

For for details visit the author's blog , www.presentationzen.com

Link to my earlier posts on books, Link