The first in the series is the incidence of worms in Cadbury's Dairy Milk Chocolate. The amount of negative publicity that the incident generated for Cadbury's India was enormous, with all the media channels highlighting the issue. The company worked on many fronts including the improvement in the product packaging, but the focus is that they used Amitabh Bachan for their ad campaign.
Similarly the issue of pesticides in Pepsi and Coke had a very adverse impact on the sales of both the companies. But both of them decided to use different ways to counter the threat. Pepsi decided to use its own MD in its ads to promote the fact that it was safe to drink and he himself drinks it. Coca Cola decided to go the celebrity way to promote the safety of its products.
Aamir Khan Ad -
Latest in the list if ICICI Bank which went through a lot of loss of consumer confidence when the rumours were spread against the liquidity position of the bank. Now one can see the latest ads with Sharuk Khan promoting bank...
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2 comments:
In the last few years we have had incidences where companies had to encounter a crisis in the market. And it's interesting to see how the companies tried countering the issue, giving us insights which we can learn from.
In the last few years we have had incidences where companies had to encounter a crisis in the market. And it's interesting to see how the companies tried countering the issue, giving us insights which we can learn from.
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